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The Fork in the Road: Explaining Gen Z's Growing Interest in Entrepreneurship Over Corporate Careers
Photo Credit: jagoinvestor.com Introduction & Conclusion written by Michelle Yu Psychology Paragraphs written by Michelle Yu Economics...
Shreyal Bhagwat & Michelle Yu
Oct 18 min read
Why Are We Spending Money on Weird Plushies: The Economics and Psychology Behind Labubus
Meet Labubu: the wide-eyed, sassy toy that’s taking over TikTok and wallets. Learn about Labubu from an economic & psychological lens!
Shreyal Bhagwat & Michelle Yu
Sep 246 min read
Why GAP’s “Better in Denim” Campaign Took Over the Internet: The Psychology & Economics of Going Viral
Why is this ad stuck in everyone's head? Let us explain it to you using psychology and economics.
Shreyal Bhagwat & Michelle Yu
Sep 177 min read
Why People Risk It All: The Psychology and Economics Behind Squid Game
Step inside the games and explore the psychology and economics side that drives the Squid Games.
Shreyal Bhagwat & Michelle Yu
Aug 266 min read
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